Knowledge

Leveraging On Social Media For Your Business

With more and more social media platforms popping up all the time, knowing what to use and how to use it can be daunting for many business owners.

Maybe you don’t think it’s for your business, or maybe you’ve tried and not found any traction.

But it’s a fact that when used properly social media can become a significant source of revenue for your business. Businesses of all types are using social media as a powerful tool to grow.

Let’s explore some ways to use social media to your advantage…

How do you get started?

“Come up with a 90-day plan and stick to it…”

When we speak to any of our clients that are doing well on social media the common reply is always “be consistent and stick with it” 

When you upload your pieces at the beginning you’ll feel like no one is watching or listening. 

You’re right, they aren’t (Likes and shares from your Mum/Dad/Husband/Wife/Best mate don’t count…)

But keep going, keep posting and commit to at least 90 days. From there you can review and adapt.

Which social media channel should I use?

Different platforms have different audiences. Snapchat users probably aren’t on LinkedIn and vice versa.

But with that being said, don’t get too caught up in the belief your audience isn’t on a particular channel to stop you from starting. 

Good content will attract eyeballs, you can just make your life easier by choosing the right platform.

Let’s take a look at some of the age demographics:

Facebook – All ages, but fewer teens are using the platform.

Instagram – Popular with 18-30 age group. About half of 30-50-year-olds use it with numbers falling rapidly after that.

Twitter – Less popular than some other platforms but a good age range log on each day.

LinkedIn – Mostly used by 25-50-year-olds. Very few under 25-year-olds use it regularly.

Snapchat – A whopping 73% of under 24-year-olds use snap chat. With usage numbers declining rapidly as age increases.

YouTube – YouTube has a very high consumption rate across all age ranges, with up to 90% of people using YouTube. 

That’s a rough guide to the age demographics, so unless you’re targeting a very young audience, YouTube, LinkedIn and Facebook are good places to start.

But what about content?

What should I post?

What to post is very much platform and sector dependent. Are you B2B or B2C?

It’s a common misconception that B2B doesn’t work on social media. That’s often because people wrongly try to target a business and not a person.
Think of your B2B as B2C, which the C being the buyer/decision-maker you are trying to target. Reframe things that way and you’ll be surprised at the difference.

The key thing to remember with what you post it to make it valuable. Add as much value as you can and don’t make it all corporate! Make it personal and human. People buy from people…

Different platforms have different approaches but nearly all platforms support video. Video is becoming super popular, both short and long. 

Making videos might seem daunting but it’s one of the best tools you can use on social media. Even if you’re not comfortable doing it yourself ask someone on your team if they’d like to do it. Some people are just naturals and a friendly likeable face on video under your brand can do wonders for your company.

Ideas for content

It’s hard to know what to post right? 

Maybe your industry is not the most exciting but there are still things you can do.

 

  1. Answer a specific question: YouTube is great for this. Is there a question that many of your customers have that you can help them with?
    Eg: Perhaps you are a leather repair company, can you show people how to make minor repairs themselves. You’ll attract eyeballs of people needing your service and many won’t or can’t attempt a DIY and so will call you.

How about if you are a solicitor.
Perhaps answering questions about different types of will or the conveyancing process gives people value and shows off some personality behind the logo.

 

  1. Show people how you work: This is a great strategy to show people your process and again your personality.
    Maybe you are a design agency, you could share the process from whiteboard to sketch to screen. Who is involved in the process and how it works.

    Perhaps you are a manufacturer, customers would love to see how you operate before choosing you.

    Put yourself in your customer’s shoes… who are you likely to call for a quote? Someone you’ve never heard of, or a company you’ve seen online and watched a video one of the team created? 

 

Look at the competition

Don’t blatantly copy others posts as that will do more harm than good!
But see what’s working for others. How do they operate on social media? what’s working for them? and take inspiration from it.

You don’t need much to start. Decide on a strategy, decide who is going to do it and give it a try. It shouldn’t take more than an hour a week once you find a groove but could be a great move for your business.

If you would like any help with this, feel free to contact Rob and he will introduce you to one of our many digital marketing clients.